Privacy policy
OVERVIEW This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.fit-tech.shop (the “Site”). By using this Site, you agree to the collection, storage, and processing of your data as outlined below. If you do not agree with any part of this Privacy Policy, please do not use the Site.
1. PERSONAL INFORMATION WE COLLECT
1.1 Automatically Collected Data (Device Information)
When you visit the Site, we automatically collect certain information about your device, including your web browser, IP address, time zone, cookies installed on your device, individual pages or products you view, websites or search terms that referred you to the Site, and information about how you interact with the Site.
We collect this information using cookies, log files, and web beacons, tags, and pixels. Cookies are data files placed on your device, log files track actions on the Site including IP addresses and browser types, and web beacons, tags, and pixels are used for analytics and marketing.
1.2 Information You Provide (Order Information)
When making a purchase or attempting to make a purchase, we collect your full name, billing and shipping address, payment information including credit or debit card numbers, email address, and phone number. This Order Information is used to process payments, ship orders, and provide customer support.
2. HOW WE USE YOUR PERSONAL INFORMATION
2.1 Order Fulfillment & Business Operations
We process payments, arrange shipping, provide invoices and order confirmations, and communicate with you about your purchase.
2.2 Fraud Prevention & Security
We screen orders for fraud and prevent unauthorized access to our systems.
2.3 Marketing & Advertising (With Consent)
We send promotional emails and SMS messages, provide targeted advertising based on your interactions with the Site, and track the effectiveness of marketing campaigns.
Opt-Out: You can unsubscribe from marketing emails by clicking "unsubscribe" in the email footer. For SMS messages, reply STOP, END, CANCEL, UNSUBSCRIBE, or QUIT to opt out.
3. SHARING YOUR PERSONAL INFORMATION
We do not sell your personal information to third parties. However, we share data with service providers that assist in running our business.
3.1 Third-Party Services We Use
We use Shopify for our eCommerce platform and Google Analytics for tracking and marketing. More details about their privacy policies can be found on their respective websites.
3.2 Legal Disclosure
We may share personal information if required by law, such as subpoenas or court orders, or to protect our legal rights.
4. BEHAVIORAL ADVERTISING & TRACKING
We use targeted advertising based on your browsing behavior. You can opt out of targeted advertising through Facebook Ads, Google Ads, Bing Ads, or visit the Digital Advertising Alliance opt-out portal.
5. DATA PROTECTION & SECURITY
We implement strict security measures to protect against data breaches, unauthorized access, and loss of personal data. Encryption is used to protect sensitive data, access control ensures only authorized personnel have access to stored data, and fraud monitoring screens for fraudulent transactions and security risks.
6. YOUR RIGHTS & COMPLIANCE
6.1 General Data Protection Regulation (GDPR) – For EU Residents
If you are a European resident, you have the right to access personal data we hold about you, request corrections or deletions of your data, and object to processing of your data for marketing purposes. To exercise these rights, contact us at management@fit-tech.shop. Your data may be transferred outside of Europe, including to Canada and the United States.
6.2 California Consumer Privacy Act (CCPA) – For California Residents
Under the CCPA, California residents may request details on what personal data is collected, opt out of data sharing for targeted advertising, and request data deletion except when legally required to retain it. To exercise your CCPA rights, contact us at management@fit-tech.shop.
7. DATA RETENTION & STORAGE
We retain your Order Information indefinitely unless you request deletion. We comply with GDPR and CCPA retention policies. If you close your account, we retain transaction records for legal and tax purposes.
8. GOVERNING LAW & INTERNATIONAL CUSTOMERS
This Privacy Policy shall be governed by and construed in accordance with the laws of the United Kingdom, without regard to conflict of law principles. For U.S. customers, this Privacy Policy is designed to comply with CCPA and FTC regulations. For EU customers, we comply with GDPR regulations. If you access the Site from outside the UK, you are responsible for compliance with your local data protection laws.
9. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy periodically. Any changes will be posted on this page with an updated "Last Revised" date.
10. CONTACT INFORMATION
If you have questions about our privacy practices, data security, or consumer rights, contact us via email at management@fit-tech.shop or by mail at Mercer & Hole Trinity Court, Church Street, Rickmansworth, United Kingdom, WD3 1RT,
Attention: Privacy Compliance Officer